About The Founder

Brandon K. Hardison is one of the most sought after executive coach/sales trainer and motivational speakers in the industry. Over the past 38 years, Brandon has trained thousands of sales consultants and managers across the country. He is one of the nation’s foremost authorities on NLP (Nuro Linguistic Programming) and how it relates to the sales process.

Brandon began training as a result of watching dealers loose hundreds of thousands of dollars each month in lost sales and wasted advertising dollars due to lack of proper training. He saw that dealers could no longer afford to cater to incompetence.  He knew it was time to stop talking about a problem and began to take action to correct it. Training begins with education.  When you are taught how, you develop the necessary skills. You become more productive, and you do a more effective job.

Brandon recognizes that today the industry is at the peak of saturation.  The demands on salespeople and management are greater than ever before.  We continue to hire and train salespeople primarily to wait on showroom traffic.  We provide them little or no professional sales training, and we expect them to be more than is actually possible.  A lack of confidence is directly related to a lack of training. Without properly trained salespeople, productivity suffers.

Sales training is no longer an option, it is absolutely essential, and it must be ongoing.  Billions of dollars in potential profits and commissions are lost each year because salespeople have little training and no game plan. With this in mind, Brandon has developed a series of workshops designed to get your salespeople and managers in a highly profitable sales mode for long–term results.

Combining his front line experience with what he has learned from the nation’s top Sales Masters, Brandon’s cutting–edge seminars, workshops and in-dealership programs provide salespeople, managers and dealers with knowledge, strategies and tools that continue to create profitable, long-term results. Now, more than ever before, it can finally be said that automotive salespeople are made, not born!

The good news about the automotive business is: “Your raise becomes effective immediately….. the minute you do”