Used properly, certain words evoke an emotional response that can turn shoppers into buyers. Words help persuade people to buy. The right words can turn average producers into dealership sales winners. The right words apply equally

Listen to your customers actively, be really interested, no, be fascinated! Sit on the edge of your chair, literally. Develop some rapport before giving your presentation. “Don’t spill your candy in the lobby,” and

Here are three important insights about handling dissatisfied customers: Customers usually will be satisfied with less than you think. Customers who have never had a problem are not as loyal as customers who have had